Tema
Tema
Helping people find their
best way of working
Helping people find their
best way of working
Helping people find their
best way of working
Tema was a startup building a team-productivity app powered by personality insights.
As the founding designer, I created the full 0 → 1 experience. From the discovery quiz and work-style archetypes to dashboards and team insights – turning abstract traits into playful, actionable improvements.
Tema was a startup building a team-productivity app powered by personality insights.
As the founding designer, I created the full 0 → 1 experience.
From the discovery quiz and work-style archetypes to dashboards and team insights – turning abstract traits into playful, actionable improvements.
Tema was a startup building a team-productivity app powered by personality insights.
As the founding designer, I created the full 0 → 1 experience. From the discovery quiz and work-style archetypes to dashboards and team insights – turning abstract traits into playful, actionable improvements.
21
21
21
User Interviews
User
Interviews
User Interviews
7
7
7
Iterations Tested
Iterations
Tested
Iterations Tested
0
0
0
→
→
→
1
1
1
Shipped in 3 months
Shipped in
3 months
Shipped in 3 months
Role:
Founding
Product Designer
Team:
6 members
Timeline:
3-month
Role:
Founding Product Designer
Team:
6 members
Timeline:
3-month
End-to-End Flow
End-to-End Flow
End-to-End Flow
This is what users see as a result.
It showcases the main flow as they go through onboarding, receive their archetype, and get
personalized recommendations – built as
a prototype in Play.
This is what users see as a result.
It showcases the main flow as they go through onboarding, receive their archetype, and get
personalized recommendations – built as a prototype in Play.
This is what users see as a result.
It showcases the main flow as they go through onboarding, receive their archetype, and get
personalized recommendations – built as a prototype in Play.
Key Learnings
0 → 1 Requires Focus
Shipping an MVP in 3 months meant prioritizing core flows over polish – progress over perfection.
Founding Mindset
Owning research and design end-to-end taught me to balance speed with craft, and make trade-offs fast.
Startup = Iteration
With no playbook, quick feedback loops and early interviews shaped the product more than any assumptions.
Key Learnings
Key Learnings
Key Learnings
0 → 1 Requires Focus
0 → 1 Requires Focus
0 → 1 Requires Focus
Shipping an MVP in 3 months meant prioritizing core flows over polish – progress over perfection.
Shipping an MVP in 3 months meant prioritizing core flows over polish – progress over perfection.
Shipping an MVP in 3 months meant prioritizing core flows over polish – progress over perfection.
Founding Mindset
Founding Mindset
Founding Mindset
Owning research and design end-to-end taught me to balance speed with craft, and make trade-offs fast.
Owning research and design end-to-end taught me to balance speed with craft, and make trade-offs fast.
Owning research and design end-to-end taught me to balance speed with craft, and make trade-offs fast.
Startup = Iteration
Startup = Iteration
Startup = Iteration
With no playbook, quick feedback loops and early interviews shaped the product more than any assumptions.
With no playbook, quick feedback loops and early interviews shaped the product more than any assumptions.
With no playbook, quick feedback loops and early interviews shaped the product more than any assumptions.
