Research & Discovery
• Interviewed stakeholders to gather context and constraints
• Conducted user interviews to identify unmet needs
• Reviewed competitor flows to benchmark UX patterns
Ideation & Collaboration
Validation & Iteration
• Validated prototypes through moderated user testing
• Refined flow based on user feedback
• Finalized designs for delivery
and QA
Easier Application Process
Before: Users could only apply through the “Personal Offers” section — buried and confusing.
After: Added a clear 'Loans' tab and new entry point to improve access
Impact: +29% more monthly credit card applications after launch.
Clearer Credit Card Benefits
Before: Users couldn’t find or understand grace periods, usage fees, or how our card compared to others.
After: Reorganized content into 4 user-validated categories and added clear examples to demystify terms.
Impact: Boosted comprehension and engagement with the product.
Transparent Home Screen
Before: Key credit info was hidden, causing missed payments and frustration.
After: Surfaced payment due dates, usage info, and grace period guidance directly on the homepage.
Impact: Resolved top user pain points and increased satisfaction.
Homepage: Making Payments & Credit Funds Clear
• Users couldn’t find payment due dates or distinguish credit vs personal funds
• Introduced “credit funds used” label and surfaced payment details on homepage
✅ Result: +24% card usage & +27 NPS increase
Benefits Screen Refinement
• The old app buried credit card advantages in a PDF
• Used surveys and card sorting to surface the top 4 user-valued benefits
• Redesigned the screen to highlight them clearly — no scrolling needed
✅ Final soluton: +29% boost in card openings by focusing on clarity and competitive value
Feedback Fuels Progress
Design for Clarity, Earn Trust
Clear payment info increased confidence and boosted engagement.
User-First = Business Win
Balancing user needs with business goals led to better outcomes across the board.